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Social media platforms are an attractive marketing tool for new businesses, because promoting yourself there has little or no monetary cost. The catch is that you’ll need to invest significant time in building a presence, and making your content engaging enough to be worth following. Frequent premiums for your followers, in the form of discounts, giveaways or “flash sales,” can help a lot. If you have a tangible product, you can also generate solid word of mouth by providing evaluation units to influential bloggers with lots of followers.
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A traditional form of advertising, daily and weekly newspaper ads allow you to target specific geographic neighborhoods. Attaching an incentive, such as a coupon, to the ad can help you judge its effectiveness. Purchasing an ad in a section relevant to your business – for example, a home improvement business ad in the home and garden section – can also help you to reach target clients.
Targeted Radio Advertising
A catchy jingle and quick tag line can enhance a radio ad’s effectiveness. Matching the station you choose with your target demographic is key. If you want to reach adults aged 35 to 64, an adult contemporary station is a good bet.
An alternative or urban station is good to reach youth aged 18 to 24. At the time of publication, Neilsen reports that radio reaches around 59 percent of the population daily with a 45 percent trust rating.